Things I've Built
AI Outreach PlatformInternal Product

LeadPilot

An AI-powered lead generation and outreach platform that analyzes business websites, generates personalized proposals and automates follow-up sequences at scale.

Overview

LeadPilot is an internal AI outreach platform that turns cold lead lists into warm conversations. It analyzes a prospect's website, understands their business, drafts a personalized proposal and runs the follow-up sequence automatically — replacing hours of manual research and writing.

The Problem

Effective outreach requires deep personalization, but personalization doesn't scale manually. Researching each prospect, writing a tailored message and following up consistently is slow, repetitive and easy to drop.

The Solution

An automation pipeline that scrapes and analyzes a prospect's site with AI, extracts what they do and where they could improve, then generates a personalized proposal. Follow-up sequences are scheduled and sent automatically, with replies routing back into the workflow.

Key Features

01

Website Analysis

AI reads a prospect's site to understand their business and opportunities.

02

Personalized Proposals

Generates tailored, context-aware outreach instead of generic templates.

03

Automated Follow-ups

Multi-step sequences run automatically until a reply is received.

04

Pipeline Dashboard

Track prospects, message status and replies in one place.

Screenshots

Prospect Analysis
AI-generated business summary
Proposal Generator
Personalized outreach drafts
Sequence Builder
Automated follow-up flows

Architecture

An event-driven automation pipeline. A scraping and analysis service feeds structured prospect data into an LLM layer that generates copy. A scheduler manages outreach sequences and webhook-based reply detection, while a dashboard surfaces pipeline state. Jobs are queued so the system can process leads in bulk without blocking.

Challenges

  • Keeping AI-generated outreach genuinely personalized, not spammy.
  • Handling rate limits and reliability across many third-party APIs.
  • Detecting replies accurately to stop sequences at the right time.

Learnings

  • Personalization quality is the entire value — generic automation gets ignored.
  • Reliability in automation pipelines matters as much as the AI itself.
  • Good prompt design plus real context beats bigger models.

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